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Enjoy a minimum of 50% savings on all orders
At Lovawears, we believe that what you wear closest to your skin shapes how you feel throughout the day. Lingerie is not just an accessory — it is the foundation of confidence, comfort, and self-expression. Yet for too long, intimate wear has been treated as a hidden luxury, replaced rarely and spoken about quietly. We exist to change that.
Lovawears (powered by Day & Dark) was built on a simple truth: inner confidence should never come at a premium. As direct manufacturers, we bring together thoughtful design, expert craftsmanship, and modern styling — without inflated prices. Every piece is created to feel light, supportive, and effortless, moving with you seamlessly from day to dark.
From the minds of our expert designers, all Adore Me styles are brought to life with intention, style, personality and most of all, you — in mind.
Our bras are made to last — which means we take fit very seriously. Our team pays attention to the tiny details when it comes to fitting, sizing, and comfort — so you don't have to.
Your clothes are only as good as where they come from. Every year, we make improvements to the overall sustainability of our products — from material composition, traceability, and more.